Walmart Enforces Buying Restrictions on Pokémon Trading Cards

In a significant move, Walmart has begun implementing strict limits on how many Pokémon trading card products customers can acquire during one shopping trip. This new rule officially takes effect as of early November, according to an internal announcement distributed to employees.

Tackling Reseller Problems

While not officially confirmed by Walmart, numerous sources suggest this decision was influenced by a widely shared social media clip that depicted a customer buying a massive amount of Pokémon card items at a checkout counter. The employee featured in the video faced widespread backlash for permitting the large-scale transaction to proceed.

Policy Details and Potential Loopholes

The new restriction specifies that shoppers may only buy up to five trading card packs or boxes per store visit. However, the language has sparked debate due to its vagueness. What exactly counts as a "box" is not defined, and if someone could still purchase five premium Elite Trainer Boxes remains ambiguous.

Additionally, since the limit is tied to each visit, theoretically an eager reseller could make multiple trips—buying five items each time—to gather large quantities throughout the day.

The Reseller Crisis

To most players, this approach might seem over the top, yet for resellers, it's common behavior. In recent years, speculators have greatly contributed to widespread shortages of Pokémon cards, driven by the game's rising popularity.

Some resellers aim to resell sealed items for a profit, while others hunt for valuable pulls that can fetch sky-high values. As an example, the Mega Lucario ex card from the latest set is currently selling for over $800 on various platforms.

Upcoming Releases

This policy change aligns with the imminent release of the Phantasmal Flames set, coming on November 14th. Early listings already show chase cards like the Mega Charizard X Ex listed for nearly $1,500, emphasizing the ongoing demand and potential reseller attention.

With any luck, Walmart's restrictions will help reduce bulk purchases and improve availability for true fans and everyday enthusiasts as well.